Agorapulse vs Hootsuite [2022]: Which is the Best?

Looking for Agorapulse vs Hootsuite comparison posts? If so, your search probably ends here. Today, we’re going to compare these two social media management tools to find the best one.

Social media scheduling is an integral part of content marketing. It helps you to drive massive web traffic through automated promotions and recycling.

No one can manually share content on social media when their audience is most active. The time will vary with target location, network, and industry type. So you should use a powerful social media marketing tool that can detect your optimal posting time according to user engagements, schedule content, spy on competitor strategies, and much more to apply a clear direction to your marketing efforts.

Agorapulse and Hootsuite are popular social media management tools for businesses. They support all leading networks to promote your products and content. Let us compare their features to pick the best tool for your needs.

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What is Agorapulse?

Agorapulse

Agorapulse is an incredible social media tool. Just sign up and connect your accounts. You’re in. No need to download any software, no access token generations. It is super easy to use.

From post scheduling to tracking audience, it covers all marketing tasks to bring more visitors to your content and convert them to your regular buyers. Upload custom images or videos and recycle posts multiple times, even years in advance.

You can respond to social media messages, track mentions, and engage with followers without leaving the dashboard. Analyze campaign statistics to replan your marketing strategies and boost engagements. Compare your business pages with competitors and grab new ideas to attract more enthusiasts to your platform.

Agorapulse supports Facebook (pages and groups), Twitter, LinkedIn (profile and pages), Instagram, Google My Business, and YouTube to schedule and manage content. They have a fast customer support and 30-days free trial in all subscription plans.

Click here to activate a 30-days free trial on Agorapulse and automate your social media posting schedules

Key Features of Agorapulse

Agorapulse is an all-in-one platform for social media marketing. If you are going to use it for your own website or client sites, they offer unique tools to reduce your work load and manage content.

These are the main features of Agorapulse,

  • Unlimited scheduled posts
  • Social media inbox
  • Social CRM tools for efficient user management
  • Location targeting for Facebook and LinkedIn
  • Language targeting for LinkedIn Pro accounts
  • Bulk scheduling
  • Free image and video storage
  • Team management
  • Comment monitoring
  • Automated inbox assistant
  • Reporting
  • Facebook competitor analysis
  • Mobile apps for iOS and Android
  • Browser extension

What is Hootsuite?

Hootsuite

Hootsuite is another cloud-based social media management tool. It lets you schedule content, monitor activities, and keep an eye on the latest trends to identify new opportunities.

You can upload custom images to get maximum content exposure. Hootsuite is integrated with many third-party tools to share stunning royalty-free images, GIF files, and assets stored in cloud storage services.

Hootsuite can publish content on Facebook (pages and groups), LinkedIn (profile and pages), Twitter, Pinterest, Instagram, and YouTube. They have a premium customer support and 30-days free trial in all plans.

Click here to visit Hootsuite and choose a social media marketing plan for your website

Key Features of Hootsuite

Hootsuite is a reputed name in social media scheduling and management. It is widely used by companies and professionals to automate promotions.

These are the main features of Hootsuite,

  • Schedule unlimited posts
  • Social inbox
  • Team management
  • User management
  • Bulk scheduling
  • Custom branded URL
  • Content library
  • Premium integrations
  • Reporting
  • Team performance reporting
  • Message tagging
  • Mobile apps for iOS and Android

Agorapulse vs Hootsuite: Comparison of Features

Both Agorapulse and Hootsuite add more value to your social media promotions. They automate posts, monitor user engagements, and guide you on how to optimize campaigns to get more clicks. But not all applications are equal. They differ in one or another way.

Let us compare Agorapulse and Hootsuite to pick the best one for your business.

1. Clean dashboard

Agorapulse has a clean dashboard to create and manage campaigns. It showcases various tools on the left pane, click each icon to access them. They include publishing composer, inbox, listening, calendar, reports, and library.

Being easy to navigate, anyone can schedule and monitor posts with a basic internet knowledge. No need to hire a marketing expert or agency to run campaigns on behalf of you.

Hootsuite also has a clean and intuitive interface. You can access each tool through icons displayed on the left pane. They include post composer, calendar, streams, advertisement manager, and analytics.

Comparing to Agorapulse, Hootsuite is a little complex to manage. If you are a beginner, you may find difficulties in creating and recycling posts. It will take more time for them to become familiar with the platform.

2. Networks

Agorapulse is connected with Facebook, Twitter, LinkedIn, Instagram, Google My Business, and YouTube to share posts. It supports Facebook pages and groups, LinkedIn profiles and pages to bring huge number of page visits. Unfortunately, it doesn’t support Pinterest at this moment.

On the other hand, Hootsuite allows you to publish posts on Facebook, Twitter, LinkedIn, Instagram, and Pinterest on schedule. You can share content on business pages and groups as well.

3. Publishing

The composer at Agorapulse has three parts – the left sidebar carries all your connected accounts, the middle pane showcases the post editor and advanced customization options, and you will see a social media preview for each network on the right pane.

Enter your text and web page link on the content area. Upload a common custom image if needed. Agorapulse also allows you to upload custom images and apply unique settings for each profile. For that, just tap the ‘edit’ button on the preview screen and make changes. Once completed, tap the ‘Finish edit’ button to save changes. It’s very easy.

Social media scheduling at Hootsuite has two types – Posts, and pins. To schedule Pinterest pins, choose the pin option. It will automatically load all your Pinterest boards on the connected accounts. Choose one or more boards to pin images.

Enter your text and web page link in the remaining fields. On the right side, you can see how your post will appear in the social site in advance. Click on post now or schedule for later to share.

4. Content recycling

With Agorapulse, you can recycle content infinite times. Choose a date months or years in advance and set a time. Agorapulse will do the rest. It automatically shares content 24/7 to drive traffic from all locations.

Content recycling is an essential feature for all social media management apps. It saves your time in marketing and helps you to spend time on other productive tasks.

Agorapulse gives you full control over each schedule. On the other hand, Hootsuite is rigid. It automatically recycles content on optimal times. Their auto scheduler share up to 10 posts a day. But you can’t set a specific time for them. It is a big drawback of Hootsuite content recycling. Hootsuite has not made any significant changes in the interface for the past a few years. It is outdated and prevent you from instantly publishing a scheduled content also.

5. Social inbox

Agorapulse has a unified social inbox to read social media private messages, track mentions, and moderate post comments. Send responses, add internal notes, and assign a team member to handle user queries.

It will also let you know about the strength of a social media account and your relationship history on the right pane. You can label a user to quickly locate him at a later moment and follow back to build relations.

Hootsuite lets you track account activities via streams. Send replies or private messages if someone mentioned you on Twitter. You can also retweet or like such tweets, or assign a team member to respond to them.

6. Pricing

Agorapulse’s pricing starts at $79 per month with 2 users, 10 social media profiles, and unlimited scheduled posts. If you have more accounts to connect, upgrade to their premium plan for $159 a month. It lets you add 20 social accounts and 4 users.

They also offer custom plans for enterprises to add more profiles and users. Contact customer support for demo and tariff details.

Unfortunately, Agorapulse doesn’t have a free subscription plan. Hootsuite is free for up to 2 social media accounts and 5 scheduled posts.

Their premium plans start at $29 per month for 10 social accounts and 1 user. Hootsuite’s Team plan allows you to connect 20 social accounts with 3 users for $129 per month. If you have more profiles to add, choose their Business plan for $599/mo. You can add 35 social accounts and 5 users in the plan. They also provide custom plans for companies to add and manage more social media profiles.

7. Free trial

Agorapulse has a 30-days free trial in all plans. Initially, you will get a 15-days free trial. Once it completed, you can extend it for another 15 days by contacting the customer support. No credit card is required to activate the trial.

Hootsuite also has a 30-days free trial. But you should provide credit card or PayPal details to activate the trial.

Agorapulse vs Hootsuite: Which is better in 2022?

Agorapulse is the winner. It is easy to use and professional-quality social media management tool. If you are a freelancer, or running a business or agency, it is the right choice to automate promotions and attract more visitors.

Scheduling and recycling are very easy with Agorapulse. You can schedule content from anywhere using the platform, Chrome extension, or mobile apps. It gives you full control over each schedule – set a separate time schedule for each network posts and upload custom images to them.

A good marketing tool should cover all major aspects – content scheduling, social media listening, and analytics. Agorapulse has built-in tools to track post comments, mentions, and social media DM messages. You can respond to them without visiting relevant accounts – right from your Agorapulse interface.

Since it comes with user and client management abilities, you can add more team members to manage campaigns and deliver competitive services to clients.

Compared to Agorapulse, Hootsuite is not user-friendly. Its interface is outdated and confusing. Some features like social media previews may not work as you expect. I tested a couple of blog post links, Hootsuite fails to fetch default featured images from them. But Agorapulse works well for the same web pages.

With Hootsuite, you will not get any control over content recycling. It automatically sends them at optimal timings based on your previous posts’ performance. You can’t know when they are going to share. It is a big drawback of Hootsuite sharing.

They should allow users to create queue schedules for each profile or set a date and time for upcoming posts. Not only Agorapulse, most of the social media scheduling tools have this feature. It helps you share event related or time bound deals at regular intervals to improve CTR (Click-Through-Rates) and generate more sales.

Agorapulse has a 30-days free trial to test their services for free. No credit card is required to activate the trial. So there is nothing to lose.

Click here to activate a 30-days free trial or Agorapulse and automate your social media promotions (No credit card required)

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