12 Smart Ways to increase Instagram Engagement and Boost Your Website Traffic

If you want to drive more traffic to your site or blog, you need to be smart about where you focus your efforts. 

Social media can be a great place to start, but there are many social media platforms. So which should you work on? Which ones produce the best results? 

Instagram is a great place to market your products and content. It can drive traffic to your pages in different ways. However, most people using their Instagram account hastily

Some users are just on Instagram to have fun, but some users are on Instagram for business. If you have an Instagram account and you have a website, you might be wondering what you can do to promote your business and get more traffic.

 You’ve probably heard about getting more Instagram followers to get more engagement. But did you know that there are a lot of other things you can do to get more engagement and traffic?

Instagram Statistics 2024

How does Instagram stand out among the various social sites like Facebook, Twitter, and Pinterest? 

As we all know, photos and videos have the potential to reach more people in less time. Unlike other social media platforms, Instagram is a photo sharing app designed for smartphone users. As the vast majority of today’s Internet users are from mobile, the relevance of Instagram is only increasing. 

According to Oberlo, Instagram has more than 1 Billion users around the world. Over 500 Million users posts Instagram stories every day. The app also helps 80% of users to buy a product or service. 

71% of US businesses use Instagram to advertise their services and attract more customers. 

Recognizing the infinite potential of the platform, leading brands and companies are spending a large portion of their marketing budget for Insta’s native ads and influencer promotions. 

12 Ways to increase Instagram Engagement

In this post, we’re going to share 12 best methods to increase Instagram engagement and drive massive traffic to your pages. 

1. Analyze your audience

The first step in increasing Instagram engagement is to find out who your audience is and what they are searching for. 

Detect their geographical location, interests, and search queries to create posts that they might be interested in. There are many different ways you can do this, use the analytic tools offered by Instagram or other third-party services to find out what kind of content your audience is engaging with.

If you check the Google Analytics report, you can find out where most of the traffic to your website comes from, what kind of content they like and how much time they spend on each page. Update your marketing strategies accordingly to boost user engagements and attract more visitors. 

2. Post regularly

When you post consistently, you create a following that has something to look forward to. People will start expecting to see something from you on a regular basis, and it will become part of their routine.

If you post occasionally, people will often forget about you. They will stop checking back and you may lose followers as well as traffic. 

It is essential to keep a consistent schedule in Instagram posting. Monitor your account insights to find out when your audience is mostly engaged in. Publish posts at optimal times to maximize their reachability and get more user clicks. 

3. Add relevant hashtags

Hashtags are the most popular way to make content more searchable on Instagram. When you use hashtags, you are telling people what your content is about. 

They don’t even have to click through to your photo to find out what you are posting about. If they see the hashtag in the home feed, they can click on it to see other content from the same category. 

Place #symbol in front of a keyword to reach audience who might be interested on the topic. It will help you to expand the scope of your marketing campaign and market products effectively. 

4. Create interactive stories

If you want to get more engagement on Instagram, don’t just post simple photos and videos. Use Instagram stories and make them interactive. 

Stories are great for driving traffic to your website because they are short, visual and to the point. You can use them to promote a landing page, product, or a blog post. 

In the midst of the social media revolution, photo and video stories have become the center of attention. Big brands take advantage of the massive following of their Instagram pages and use them to tell stories and to promote their products or services.

5. Post videos

Posting video content is another way to expand your Instagram network and increase page visits. They are more likely to be seen, liked and commented on by more people. 

In fact, video posts get on average 2.6 times more engagement than photo posts. If necessary, use video editing tools like InVideo to create interactive videos in minutes.  It is customizable and allows you to craft high-quality videos with stunning templates, stock-free assets, and advanced controls. 

6. Create stunning graphics

Social media images should be visually appealing and addictive. They can capture user attention at first glance. 

Create beautiful Instagram photos, videos, and stories with a designing software like Visme. You can build professional-quality graphics in recommended sizes using them. Instagram scheduling is another advantage of Visme. It can schedule and publish your design on the photo sharing site from a computer with hashtags, custom description, etc. 

7. Use Instagram Reels

Instagram Reels is a 15-second multi-clip video. You can give any song from the Instagram music library as its audio background, or your own audio. Customize it with AR effects and other creative tools to invite user attention and boost engagements. 

Businesses can use Reels to demonstrate their latest offers, product launches and increase page traffic. Introducing small tips through short clips is good for getting more viewers and expanding the network. It will help you build a strong relationship with your followers and build a loyal community around your brand. 

8. Instagram Shopping

Let people buy your products through photos and videos. Instagram Shopping is a set of tools to create a customizable storefront for your business. 

Showcase your products and create collections to help customers to find the products they need easily. Tag items to improve reachability and redirect visitors to your online stores for purchasing. 

9. Customize your Instagram bio

When visiting your Instagram profile, everyone will look at your bio section first. That way they can get an idea of who you are and what you are doing. 

Most of us insert homepage links there to send traffic. But you can use the same section to promote many other things like, 

• Latest products
• Current deals and offers
• A landing page or campaign
• A blog post
• An invitation (newsletter signup, webinar registration, etc)

Use relevant and branded hashtags to boost your profile visibility on Instagram searches. If you want to add multiple links, create a custom page with Instagram bio link tools and redirect visitors using a Call To Action (CTA) texts like, “Click here to know more”. It is a proven strategy to promote your various products from one place and drive more traffic to your pages. 

10. Engage with audience

Satisfied customers are the basis of the success of any business. So do not ignore the questions they raise through social media pages and the contact us form on your site. 

Respond to the follower messages in a timely manner. Sharing their interesting posts on your page will impress them and strengthen your relationship. Displaying your latest Instagram posts and comments on the website in the form of a widget will help you gain more followers and enhance user engagements. 

11. Collaborate with influencers

Instagram is a huge marketing channel for anyone who wants to reach a large audience, whether your business is fashion, food or fitness. If you’re looking for a new way to get in front of the eyes of consumers (and keep them there), then Instagram is for you. But it’s not just about the number of followers you have or how many likes or comments you’re getting.

If you want to see real growth and engagement in your Instagram account, you need to collaborate with the experienced marketers who can influence customers. The influencer marketing is a type of marketing in which you partner with popular bloggers, celebrities, or social media users to promote your brand or company. 

The results of this type of marketing are better than the results of standard marketing campaigns. But the intended achievement can only be achieved by finding the right people with the clear knowledge of your niche and previous work experience. The right influencer can help you to increase brand awareness, as well as increase sales.

12. Run contests and giveaways

Running contests and giveaways is another proven method to boost Instagram engagements and get more user clicks. Every day thousands of people search for keywords like ‘Contest for money’, ‘giveaways’, ‘online contests’, etc on Google and Bing searches. The reason is simple. Everyone wants to win something. 

Create contests that give people a reason to be there. For example, if you’re a clothing brand, you could ask your customers to send you a picture of how they style your clothes in their everyday lives, and then select the best-looking one to win a free piece of clothing. If you’re a new restaurant, you could hold a food-related contest for the best-looking picture of your food.

Ask fans to share your content on their social media accounts or follow your social media pages to win an exciting prize on giveaway. Choose a winner based on the number of entries they made. Many businesses run these kinds of contests during new product launches, seasonal sales, and milestone celebrations. Follow the same method as it helps you to promote products in a better way without giving any advertisements. 

Final thoughts

The number of Instagram users worldwide has exceeded 1 billion. It means that if you want to reach your target audience, you need to be on Instagram. There are a number of ways to increase Instagram engagement and drive traffic to your website. Luckily for you, we have covered it all in this blog post. We hope that you find it useful!

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